Engage an Agency
Repairing, defending and monitoring requires engaging an agency. The work is a specialism that requires a number of skill sets available to Online Reputation Management Companies (ORM). They help businesses and individuals fortify their personal or brand names online. What they do is give people control of their online reputation. They train them in techniques to monitor their own reputation,so website owners become aware of what’s out there. They show them how to create an effective marketing message to accurately portray their image and use it to increase their websites search engine rankings.
What Can You Do
When your ORM is damaged there are three actions:
1. Do nothing
2. Defend it
3. Repair it
Online reputation ( manejo de reputacion online ) professionals can suppress those negative listings or reviews and push them back in the search engines, where no one is ever going to see them. Statistics show that 85 percent of online searches never go past the first page. Agencies create positive, truthful and legal online messages so that harmful listings are never seen on page 1. This is often very effective.
How Do You Suppress Negative, Damaging and Potentially Money Losing Comments?
What separates ORM professionals from search engine optimisers is the personal approach to removing negative comments. There is no standard approach. Each Project is unique. Each campaign has its own set of peculiarities, such as the gravity and structure of the comments, the authoritativeness of the sites from which negative listings are coming from, and the depth of negative listings in search engine results pages.
Creation of New Content.
Agencies can create and launch new websites with content often with competing content. There are many components in these campaigns and are just limited to creating new websites. Other tactics are guest blogging, blog writing, article marketing, video marketing, presentation submissions and directories submissions that all present a truthful, legal and positive image of the situation. Agency copywriters create compelling content, relevant to the industry and to the company itself. They will work with businesses in all sorts of different industries and we know what the search engines are going to view as compelling and relevant.
The tactics
After consultation with the client, about the marketing message that they want to portray and the branding efforts they want to disseminate we write the content for them, and then we promote is on the through the different sources, as quickly as possible and in a way that is not going to be flagged by any of the search engine’s spam teams. Then we create a linking strategy to the content created to effectively strengthen their presence.
Can Everyone Be Defended?
Online reputation agencies are not lawyers that neither defend reputations in court nor judge the legal consequences of acts. They will take the situation as it presented to us and appraise it on two fronts:
Is the potential client performing an illegal act?
Is the situation repairable?
Good agencies have a strict code of ethics. The code of ethics basically drive their actions that will include two caveats: no illegal acts and a successful outcome of the campaign. If these conditions are not met the project should not be accepted.
Types of Websites Carrying Negative Comments.
There are many consumer complaints sites, where individuals can post complaints about a company. Anyone can post a complaint on those consumer complaint sites, and they are often untruthful, libelous and unverified. Their sources are often an unscrupulous competitor, a disgruntled ex-employee or just an unreasonable client.
These comments get exposure, often on page 1 of search engines result pages due to the fact that within the search engines ranking algorithms, the websites are relevant and high ranking, and provide users with a useful, pertinent and valuable experience.
When these negatives comments are posted online there’s no way for the business owner to protect himself, unless they contact a company like ours, to give them control, and give them the ability to formulate the correct message about their business.