Why Is Link Building An Ongoing SEO Requirement?

Unless you make regular efforts to promote your website online, it may not be possible to achieve your business objectives. One of the prerequisites of online success these days is good link popularity.

It is clearly evident that Google (and other engines) place great emphasis on the link popularity of a website in its ranking algorithm (the techno-speak for the maths used to calculate the ranking). Therefore it becomes important that you pay close attention to your link building needs. What you should remember here is that link building is an ongoing need. In other words, you cannot simply stop saying that you have acquired enough links for your website and that you do not require anymore more back links.

The day you stop building links that day your website will start regressing in the search results because your competitors online will be continuing their promotional efforts and link building efforts. Search engines are impartial with regard to ranking websites. So if your competitors outdo you in terms of your link popularity, then your place will be taken by your competitors with better link popularity.

Moreover, many new websites are launched frequently in every niche. So to maintain stability with regard to your website ranking you need to add more links to your website from reliable sources.

Thirdly, some of the links that you have built in the past may expire or become non-functional. Over a period of time such non-functional links will reduce your overall links count. To maintain balance here you need to build links continually so that your website’s ranking is not affected because of the dead links.

The engines do not work on actual numbers, instead preferring to look at averages. This is mainly due to the fact that some link directories are down when the engine goes looking for your link, and therefore your link is not visible to them. This is often the case on the more popular SEO friendly directories which cannot cope with the amount of listings on the site – or perhaps more importantly their server cannot cope.

By making consistent link building efforts you will be able to make your website more powerful. Each day and you will limit the number of online competitors. Just because you need to secure a lot of back links you should not blindly use any old strategy. Only the most legitimate link building strategies should be used. A wrong choice of link building strategies can put your website’s reputation to risk. So it is always important to make use of only approved link building strategies that have proven results.

Most webmasters do not have time to build links for their websites so what they do is to hire a link building company to take care of their link building needs. This can help if that company is ethical and uses quality and diverse link building strategies. However, some link building companies are unscrupulous and will ask you to pay for links on certain sites, or in fact you will be tempted to pay for them to be on the front of the linking site.

Beware, if Google (or any other engine) see you with paid links. Your site will be de-listed and you will have to file for re-submission. This does not mean that if you put your house in order that. You will go back to the same position you were in. Google will “punish” your site for the crime. You will be dropped to a much lower position and your links will be removed. So you will have to start all over again.

Visit our Website for Link Building Tips

Comments are closed.